In certain cases, it's hard getting to the bottom of an issue without fully understanding the context in which it takes place. When this happens, an ethnographic approach with in-situ observation and interaction ensures we're not missing out on something potentially great.
Sometimes, apparently insignificant details can lead to powerful findings. Our researchers have been trained to stay observant in the field, conscious of their surroundings and inquisitive about the smallest of details.
We're specialists at making sense of the evidence collected over the course of the immersion, decoding its meaning, finding relevant connections and bringing it all to life in an impactful way.
What Our Ethnographic Approach Can Help You With
By giving you a holistic perspective of their context - their homes, their friends, their neighbourhood, the places they hangout, etc.
By not rely on consumers to tell us about what their actions, but rather experiencing first-hand the triggers and barriers which impact on usage behaviour
