Understanding attitudes to a service, that is suddenly affordable to everyone

We have been key partners to Telco networks and handset providers through the Telco boom in Myanmar, helping them stay up-to-date with the emerging needs and preferences of first-time mobile users in the country.

We have been awestruck by how fast Myanmar people took to the new devices, transforming Myanmar into a mobile-first society in a matter of a few years, effectively leapfrogging decades of tech backwardness. Among other things, our research has sought to understand the tensions arising from the dizzying speed of mobile adoption by a population with (inevitably) lagging digital literacy.

As the market matures and competition intensifies, the focus of our research has increasingly shifted to helping Telco providers stay relevant with their current user-base.