Market Research
For over a decade, we’ve been partnering with some of the world’s biggest companies, helping them build and adapt brands, communications and products fit for Myanmar’s complex and dynamic market.
We combine international expertise with some of the brightest local talent, and have proudly been an active force in developing the first generation of researchers in the country.
We help our clients understand people's behaviors by investigating the context which surrounds them. We systematize consumer types into well-defined segments to help our clients better adapt their offer to each of their needs. We make sense of recent cultural and lifestyle trends in a market to help you understand what it all means for your brand.
We work with our clients to help them craft impactful brands with meaningful purposes, unique positionings and empathetic voices, rooted in a deep understanding of the people they’re serving. Whether preparing for brand launch, a new campaign or deciding where to go next, we give our clients the necessary knowledge to inform strategies for sustainable growth.
We facilitate innovation which keeps the consumer at the core of the creative process. We look for inspiration in a variety of different places to come up with rich, emotional platforms from which to ideate. We speak to consumers, opinion leaders, influencers and other experts, and immerse ourselves in the emerging trends in the market, track the latest brands and products in a category, bringing it all together in dynamic innovation workshops.
We collaborate with our clients to develop intuitive products and services which fulfill user’s needs. We immerse ourselves in consumers’ journeys and identify moments that matter, pain points and opportunities to delight. We come up with principles to guide the experiences you create, and bring all this to life through comprehensive and dynamic journey maps.
We help our clients understand how the retail environment influences consumers’ purchase decisions and brand perceptions. We understand the different touchpoints in consumers' journey, from shopping planning, purchase missions, and post-purchase in order to identify key impulses and triggers which shape their behavior such as point of sale visibility. We conduct mystery shopper missions in order to understand retailers attitudes and whether protocol is being followed.