Who We Are

Who We Are

ESOMAR Corporate Membership Information

We are an independent research and strategy company with profound experience in Myanmar and beyond. We understand people, brands, the digital world and how they are interlaced.

We at MSR are an enthusiastic bunch of professionals from a diverse background such as marketing, psychology, sociology, statistics, politics, law - to mention a few.

We are united by our passion to immerse ourselves into the many different contexts of people and analyse the (changing) impact of opinions, attitudes and values on business and society.

Water splashing fun at our annual Thingyan (water festival) party

We want to make our clients more successful by identifying relevant human insights that feed into your business and development strategies. At the same time, we want to give people a voice to make their opinions, views and attitudes heard by companies and other stakeholders so their lives will improve by having more choice, more opportunities and better services.

office in Yangon, Myanmar

Our Story

U Kyaw Hlaing

President & Co-founder of MSR,
President  of the Myanmar Market Research Association (MRA)

MSR has been operating since 1981 providing international organizations with information on distribution, product & media usage and other topics related to Myanmar.