We employ a variety of different qualitative methods to give our clients an in-depth understanding of people's behaviors and their context.
As most consumers have difficulties expressing their real feelings and attitudes, we employ a variety of different projective techniques (e.g. non-verbal techniques like photo sorting) to help us dig beneath the surface.
After many years exploring Myanmar's culture, we've become experts at decoding how social norms impact perceptions and behaviours - and, in today's fast-changing context, we stay tuned to emerging trends, paying close attention to the contradictions arising from the staggering speed of change.
We approach each project with a fresh & creative eye, asking the obvious and not so obvious questions to uncover strategically-meaningful human truths.
We keep the business objective in mind at every stage of the project from data collection through to analysis to ensure actionable recommendations tailored to your specific needs.
Our Toolbox
Our Facilities
MSR has one-way mirror facilities in Yangon and Mandalay and we can run Focus Groups anywhere in the country which clients can follow via CCTV.
