Helping brands navigate in a market with low health knowledge and widely used traditional remedies.

We have helped international companies to prioritize their portfolio brands across OTC categories and track their in-market performance to fine tune the marketing mix. Understanding the concept of ‘health’ and the perceived benefits of traditional vs. Western remedies is key. 

The majority of consumers have a low knowledge about illnesses and their triggers. Many rely on hearsay and traditional believes still rule.

However, we see this changing – slowly though, due to increased access to health pages and forums on social media and health & nutrition related TV programs. 

Identifying key influencers and path to purchase are essential to derive a distribution strategy that is tailored to the market.